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Our Mission

Our Mission

Our mission is to revolutionize the research industry by leveraging a unique mix of market research, behavioral economics, business strategy and advanced modeling technologies to simplify the research approach, helping our clients to dig deeper and continue to increase their ROI.

We strive to deliver unparalleled value to our clients, with a relentless commitment to our people, our partnerships and ultimately, our clients.

Our Difference

Strong industry experience

We are experts in behavioral finance, and have deep experience across industries, including the asset management industry. We are industry insiders, and have helped to shape the biggest and some of the best brands globally (i.e., BlackRock, Barclays Global Investors and iShares).

Insights-discovery foundation

We are born from strategy and research, having driven strategy through research to help shape some of the biggest and most well-know brands globally. We’ve driven numerous research pieces focused on shaping products, solutions, distribution strategies, as well as shaping public opinion and thought leadership in the institutional and retail asset management arenas.

Ingrained in advanced analytics

We have deep-rooted knowledge and application of advanced statistical analytics. Our team has authored two textbooks on research methods, written chapters in applied statistical texts, and published more than 50 articles, technical reports and conference papers on applied statistical topics. We pride ourselves on delivering clear solutions via analytics.

Research technology backbone

We are a leading provider of data management, data reporting and online survey research services. We have a strong technical bent, having developed turnkey sales and engagement solutions, leveraging innovative research and technology applications.

Hands-on senior team

You get the most senior people involved in the effort from start to finish. We are passionate about what we do.

Valued partnership

We don’t just execute what you want. We help you enhance, improve, and raise the bar in delivering what is highly beneficial to your business goals – we are truly your partners and an extension of your team.