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Market Research

Market Research Solutions – Innovative methodologies

We use a unique mix of Qualitative and Quantitative Market Research, Behavioral Economics, Business Strategy and Advanced Analytical Modeling to uncover deep embedded insights and shape winning business strategies and tactics.  We’ve spent over three decades evolving and innovating market research methodologies, coupling them with business strategy, to drive highly successful initiatives for many clients.

Click below to see a more detailed overview of our Research Solutions

  • Engagement & Loyalty Research
  • Segmentation Research
  • Product Research
  • Opinion Research
  • Distribution Research
  • Marketing & Branding Research


An engaged employee is a loyal and productive employee. An engaged client is a loyal and profitable client.

Our engagement research helps you measure, develop and evolve new ways to engage your customers and your employees. Below are examples of some of the types of engagement research we conduct.

  • Client Engagement & Touch-points
  • Client Loyalty & Satisfaction
  • Voice of Customer
  • Voice of Employee
  • Employee Engagement

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Vector set of Infographic elements

Understanding the behavioral and emotional triggers that drive client actions are key to driving sales and client growth.

Our segmentation research leverages several advanced analytical models to uncover the separation of segments from a psychographic perspective. It also enables understanding of direct causality for drivers and barriers to each of the segments. Below are examples of some of the types of opinion research we conduct.

  • Usage and Attitudes
  • Attitudinal & Behavioral (psychographic) Segmentation
  • Needs Based Segmentation

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selection in a supermarket

Delivering new products, features and services/solutions is challenging in a competitive market. To be successful, delivering on a product promise must be supported by insight and research.

Our product research helps our clients in multiple ways. To begin, we can help evaluate the met and unmet needs. Our methodology enables you to validate existing and new product features, while also helping you to effectively position them in a competitive marketplace. Below are examples of some of the types of product research we conduct.

  • Clients’ Needs Assessment
  • Product Validation
  • Product Naming
  • Product Positioning
  • Virtual Supermarket
  • Pricing Optimization

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?????????????????????? It is not enough to just deliver new products and solutions and hope they sell. In order to make a difference and stand out among your clients, you need to be more deliberate in shaping opinions.

Our opinion research helps you to track and shape current client sentiment, enabling you to more directly influence perceptions and behaviors that promote your brand.

  • Public Opinion Research to Shape PR
  • Internal Opinion Research
  • Advertising pre-testing and post-testing
  • Services Evaluation
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Your sales and support team is typically the face and personal experience of the organization. These individuals are highly important to the growth and success of any organization.

Our distribution research helps you to measure the impact of the strategy and the people in growing your organization. Our methodology incorporates highly involved behavioral aspects to identify key accelerants and barriers to your distribution. Below are examples of some of the types of distribution research we conduct.

  • Sales Performance
  • Win/Loss Assessment
  • Key Drivers Assessment
  • Client Needs Assessment

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Brand Words on Box Package Branding Product

Brand Research is an art and a science, and is one of the most important tools in building long and stable growth for any company. Companies go through various brand cycles and are constantly seeking to stay fresh, unique and differentiated, in a constantly changing competitive environment.

Our marketing and brand research helps you evaluate your brand strategy from both, emotional and rational perspectives. Below are examples of some of the types of marketing and brand research we conduct.

  • Brand Value Proposition/Positioning
  • Brand Tracking
  • Advertising Effectiveness
  • Marketing Consumption

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